Debriefing: For the first few weeks we debriefed with the group
creating an agreement as a group, combining all of this into a
document and having each member sign this individually.
Brainstorming: brainstorming on a name and a brand for our
group. Asking for feedback and opinions of teachers and fellow
peers to come up with a name in the end. We created the brand
name "What You Design".
Secondary Research: All of us conducted our own research trying
to find a suitable name for our brand, figuring out our brand
identity we looked for related topics and existing companies as
well, hoping to find inspiration to help us get a better
understanding on how to approach this.
Primary Research: After finding a potential brand name we
conducted a few interviews to see other perspectives and finding
out if the chosen name would come accross as we intend it to.
Define
Brand Visualization: After finalizing our brand logo, I took it
upon myself to create a few mockups of the logo to help with
visualizing our brand
Concept Document: Having our client and working together on
this project our brand put together a concept document to help
our stakeholders understand the idea that we eventually are
going to make come to live.
Develop
Second Brainstorm: Conducting a second brainstorming session in
order to finalize most of the things we have already done,
making sure we weren't missing any important parts, we also
asked for multiple feedback sessions on different occasions.
Wireframes/Prototypes: Having different prototypes and actively providing feedback to help with speeding up the process of developing the whole product.
Deliver
Trello & Git Repository: Keeping track that each of us in the
group contributes to completing their tasks we created a trello
for most of the task devisions
Coded Application Testing: Taking part in testing the coded
website making sure everything was working accordingly and
providing usefull feedback to our group member in hopes to
improve the website itself.
Branding Document: Taking part in creating the branding
document to help with finding the right target audience and
hopefully being able to work with a broad scope of future
clients.
Video Prototype: A visual pressentation of how the website
looks like using a prototype that one of our group members
created.
Summary
To summarize the process of creating the studio and our brand
it self I personally enjoyed this period of the semester the most. Leaning more towards the creativity side of things and having to think critically as well, it was a fun experience that I would like to experience again in the future. Problem solving along the way and adding the iterations to our brand making it as it is today from the useful feedbacks that we recieved. Making it a wonderful an unique brand with a story behind it.
